Countries geographically positioned at the equator have the ideal climatic conditions to grow the best roses. Kenyan flower growers are one of the top exporters and most established on the marketplace, along with a newer regional player in the country of Ethiopia.
The roses are popular around the world but predominately end up on the European market as they are the biggest importers. Before reaching the consumer the flowers will go to auction, bidding will take place by the buyers at sites in Holland, which has the largest flower market auction in the world at Aalsmeer.
We can enjoy the beauty, allure, and fragrance of roses not just on celebratory occasions but on any day.
Watch an interesting video on the workings of a flower market