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Tuning in to a Podcast
Millions of listeners young and old tune in regularly to a podcast. It could be free or a paid subscription service but it's a popular medium that's growing in the audio content business. Edison Research, a podcast research company has seen the demand and consumption for podcasts to increase to over 140 million U.S. listeners between 2006-2019. Today, with technical devices at our fingertips, the availability, and convenience to access and listen to a huge selection of topics while relaxing, doing activities, or driving to work has enabled audiences to enjoy, learn, and develop new interests.
Podcast Listeners Age
The reach is across a broad age group with the majority being between the ages of 18-54.
Podcast Areas of Interest
"The business of creating things that people can listen to." Geek Wire Podcast-The Future of Podcasting
The podcasting space has evolved and expanded broadcasters to create and deliver content to audiences with different tastes, and also personalize material to niche markets and communities.
The ability to stream, download, and create an audio file has opened up opportunities for content makers. With plenty of choice in the marketplace, most listeners in 2019 picked music.
Find Podcasts to Listen to on the Following Platforms
Podcast Picks
- America's Test Kitchen-Oyster Mushroom Farming in Rwanda
- The Flip Africa
- Book Club for Kids
- Amateur Traveler
- Afropop Worldwide
- Iono.fm
Benefits of Creating a Podcast
At a relatively low cost, you can create a podcast for your targeted audience. It can be for a business, a hobby, or non-profit purposes.
Ways to Monetize
- Sponsorships and Adverts
- Subscription
- Donations
- Affiliate Marketing
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