"Unfulfilled Potential"
Africa has not gone through an industrial revolution. Over the years it's had an influx of investments for growth and economic development. These conditions and a young growing population point to a revolution in business.
The book analyzes the current market and the potential opportunities that exist for business.
It doesn't sugarcoat the fact that the continent is complex, and has many countries with different needs. But highlights that understanding this is the best way to navigate the risks and rewards for success.
The're plenty of facts, figures, and examples. As it lays out the strategies that some companies have taken.
The focus of the book; There are unmet demands in Africa for workers, consumers, and businesses. Recognizing the marketplace within the context of regional needs is imperative.
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